Guide to boost tourism

Tenison Lee and Rosie Beeche, who feature on the cover of the new Visitors’ Guide to Narrandera.

Narrandera Shire Council launched its new Visitors Guide to Narrandera on Monday afternoon.

The guide, which was compiled with the help of the staff and volunteers from Narrandera Tourist Information Centre, offers a comprehensive guide to Narrandera, Barellan, Binya and Grong Grong.

“I would particularly like to take this opportunity to thank the hardworking team who have worked tirelessly over recent months to put the guide together,” said Narrandera Mayor Neville Kschenka.

“I would like to thank our VIC volunteers Betty Bradney, Nella Smith and Jackie Adams, for their contributions and proof reading, providing input into the top ten experiences and the dedicated staff who each contributed to the publication.”

Narrandera photographer Trent Light was responsible for the images and the guide was printed by local printing company Process Printers.

“Very importantly, I would like to thank the local businesses and surrounding LGAs for their support in showcasing what fantastic assets we have to offer in Narrandera,” Cr Kschenka said.

“We could not have produced such an impressive guide without you. Thank you all for your hard work and dedication, the outcome of which we can all see here this afternoon.”

The timing of the launch will take advantage of the Earlies Rod Run this weekend as copies will be distributed amongst the entrants.

Copies of the guide will also be made available at the Volunteer Rescue Squad Conference next week and at the Free Flight Championships in a fortnight.

The new visitor guide comes as part of a broader push on the Council’s part to encourage tourism in the area, particularly taking advantage of caravanning and camping tourism.

“The guide will be further distributed at the NSW Caravan and Camping Super Show in April, the Brisbane Camping and Caravan show in June and the Victorian Caravan Camping and Touring super show, as well as tourism and visitor sites around Australia,” Cr Kschenka said.

Caravanning tourism is one of the fastest growing tourism sectors in Australia, with the numbers of “grey nomads” swelling as the baby boomers reach retirement age. According to the Caravan Industry Association of Australia, there were 11.6 million camping trips taken as of the end of the 2017 financial year.

Furthermore, an increasing number of overseas visitors are choosing to take caravanning holidays in Australia, with a rise in international caravan tourism of 13 per cent last year.

“Our team are hard at work ensuring that we’re being promoted across the country as a place to visit and this will be done with an editorial in Wanderer magazine, editorial and advertising in Caravan Australia, and editorial on the upcoming koala count and an advertisement in the Border Mail’s Out and About magazine,” Cr Kschenka said.

“Staff recently participated in the Let’s Go Caravanning Super Show in Adelaide and I understand that we’ve already had a response from that.”

Council also have plans to update signage on the highways leading into Narrandera and is looking at a social media campaign.

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